Bet365 is one of the most established online bookmakers in the UK, offering a full suite of horse racing markets along with a range of bettor-friendly features. From competitive odds to flexible promotions, it remains a go-to platform for both casual punters and more experienced bettors. At SmartPicksAI, we look closely at how punters can leverage platforms like Bet365 for maximum betting value — with strategy, not guesswork.
This guide explores Bet365’s key horse racing features, how to make the most of its promotional tools, and how SmartPicksAI’s data-first approach complements their betting ecosystem.
Contents
Promotions and Features for Racing Punters
Bet365 offers several key promotions designed specifically for horse racing, all of which align with our SmartPicksAI principle of value optimisation.
Best Odds Guaranteed ensures you’ll always get the better price if the starting price is higher than the one you took. This is one of the most important promotions for serious punters.
Each Way Extra lets you adjust the place terms of each-way bets. You can choose to go safer with more places at lower odds or reduce the places to boost potential returns — giving you tactical control over risk.
Bet Boosts enhance odds on specific runners chosen by Bet365, often available on high-profile meetings. These boosts can be useful if cross-referenced with SmartPicksAI data or trends.
These promotions, when used properly, help increase overall profitability by reducing friction points commonly found in everyday racing bets.
Bet365’s 6 Horses Challenge: Free Entry, Big Potential
The 6 Horses Challenge is one of Bet365’s most popular free-to-play games. You’re tasked with picking the winners of six specified races, and the more you get right, the higher the prize potential — with a top reward reserved for hitting all six.
While difficult to land, the challenge promotes race engagement and is ideal for SmartPicksAI users who want to test strategy without risking a stake. Tracking each selection through our data tools can also highlight patterns and help you refine race-day decisions.
How SmartPicksAI Users Can Maximise Bet365
At SmartPicksAI, we encourage punters to merge Bet365’s interface and tools with our analytical insights. This means not just taking tips at face value but applying form analysis, pace maps, jockey stats and market movement data before placing any bet.
We recommend starting each race day by scanning Bet365’s boosted races and matching them with SmartPicksAI value indicators. Cross-check with Best Odds Guaranteed races and apply your staking strategy accordingly.
Finally, managing your bankroll remains critical. Our staking models can be paired with Bet365’s each-way flexibility, making it easier to play safer or go for bolder targets, depending on race confidence.
FAQs
What does Best Odds Guaranteed mean on Bet365?
This feature means if your horse wins at a higher starting price than the one you took, Bet365 pays you the bigger price. It applies to most UK and Irish horse racing markets.
How does Each Way Extra benefit punters?
It gives bettors the ability to customise the number of places for each-way bets — reducing or increasing payout terms based on your risk appetite.
What is the Bet365 6 Horses Challenge?
It’s a free game where you pick winners in six selected races. Prizes scale depending on how many correct picks you make, with big rewards for full success.
Can I watch live races on Bet365?
Yes, live streaming is available for UK and Irish races if you’ve placed a bet or have a funded account.
How do Bet365 tips compare to SmartPicksAI selections?
Bet365 tips provide general guidance, while SmartPicksAI uses data and value-driven analysis to flag the highest-probability opportunities across the card.
Final Summary
Bet365 remains one of the strongest platforms for horse racing betting, combining extensive race coverage, live streaming, and user-friendly promotions. But simply betting on Bet365 isn’t enough — you need a strategy. That’s where SmartPicksAI steps in.
By pairing Bet365’s flexible features with SmartPicksAI’s data-led insights, punters can fine-tune their selections, stake more intelligently and reduce emotional decision-making. Whether you’re engaging with promotions like Best Odds Guaranteed or using tools like Each Way Extra, there’s real value in knowing how and when to strike.
For bettors who want more than just another racing app, combining Bet365’s tools with SmartPicksAI’s betting framework delivers smarter, more strategic wagering — and that’s how you stay ahead in today’s competitive betting landscape.
